On Monday, James flew to Indianapolis and spent the day shooting a commercial with Orlando Magic star Dwight Howard and Boston Celtics legend Larry Bird. It is believed that the commercial is for McDonald's and is planned to run during the Super Bowl, which would signify a significant new sponsorship opportunity for James.
Indiana Pacers fan blog Indy Cornrows reported the spot was filmed at Conseco Fieldhouse and that it is a throwback to a famous Bird commercial with Michael Jordan where the stars played a game of H-O-R-S-E. Jordan and Bird first debuted the spot on Super Bowl coverage in 1993 as they fought over a Big Mac and fries, creating and then hitting numerous impossible shots and adding "nothin' but 'net" at the end.
James has been in talks with McDonald's on and off for the last five years. Howard, who is represented by James' former agent Aaron Goodwin, has been doing McDonald's ads for several years and just signed a new three-year deal with the company. Bird has a long-standing relationship with McDonald's.
This would be James' third Super Bowl commercial. His first was in 2005 for Bubbilious brand gum. Last year he made a splash with an ad for State Farm in which he dreamt he was playing for the Cleveland Browns.
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