Bryant again reigns as NBA's most popular jersey

NEW YORK -- The Los Angeles Lakers' Kobe Bryant has retained the top spot on the NBA's Most Popular Jerseys list, the ranking he has held since the start of the 2008-09 season. The rankings are based on sales at the NBA Store in New York City and NBAStore.com since the start of the 2009-10 NBA season.

The Cleveland Cavaliers' LeBron James maintains the No. 2 spot, while the Orlando Magic's Dwight Howard and the Chicago Bulls' Derrick Rose appear in the Top 5 for the first time. Howard makes a dramatic jump, moving from No. 10 to No. 3 on this year's list. Rose's popularity continues to grow and moves into the No.4 spot from No.11 last season. The Miami Heat's Dwyane Wade rounds out the Top 5.

Shaquille O'Neal makes his way back into the Top 10 for the first time since June 2008 at the No. 9 spot, while Kevin Durant re-emerges on the list for the first time since January 2008. Denver Nuggets' Carmelo Anthony also moved up the list from No. 15 to No. 11.

The Los Angeles Lakers once again top the list of Most Popular NBA Team Merchandise. The Boston Celtics hold on to the No.2 spot for the second year in a row while, the Cleveland Cavaliers move up from No. 4 last season to No. 3.

This season marks the fourth with adidas as the official oncourt uniform and apparel provider for the NBA. Below are the NBA's Most Popular Jersey and the Most Popular Team Merchandise lists.