Tuesday, September 7, 2010

Offseason of change continues for Miami Heat's LeBron James

On July 8, LeBron James announced he was taking his talents to South Beach'' to play for the Miami Heat. Not only would his zip code be changing, but his uniform number as well. He has chosen to wear No. 6 next season.

It's a season of change for LeBron as he has decided to revamp his signature, too. Since 2003, James has always signed his first name with a looping ``L'' that closely resembled the start of his uniform No. 23. Now he has tapered that with a more definable starting letter and added ``#6'' to each autograph.

``It just feels right. This marks a new beginning for me,'' said James in an exclusive interview with Upper Deck, the sole supplier of his authentic memorabilia. ``Miami represents a new chapter in my basketball career. I'm really looking forward to it. It's gonna be fun. And I'm gonna do what I can to the best of my ability to bring home a championship to that city.''

New state, new team, new uniform number; it only makes sense James would want to modify his autograph as well.

``LeBron's signature has always been in demand and now that he's chosen to change it, [Upper Deck] has the opportunity to completely overhaul LeBron's memorabilia lineup -- from team to number to design,'' said Steve Sloan, Upper Deck product manager.


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